Why Snapchat is the next big thing in digital marketing
Snapchat is still a relatively small, 'niche' social network, at least compared to Facebook or Twitter, but its more than 100 million seemingly addicted users represent piles of potential customers,...
View ArticleFacebook, Snapchat and the future of live video
Live mobile video isn't new, but many of today's most popular social media companies are investing heavily in the technology, and they're pushing more live broadcasts to their users' feeds. The...
View ArticleGoogle's Nest struggles could set back the IoT movement
Despite the hype surrounding the Internet of Things and smart home, one of the industry's largest players, Google's Nest, is struggling to innovate and scale. What’s the problem?
View ArticleFacebook is bringing in the bots and AI
By opening the floodgates for bots on Facebook Messenger, the social media leader hopes to kindle a more modern and efficient mode of communication between businesses and their customers.
View ArticleTwitter dives as Facebook continues to thrive
Facebook continues to defy expectations with incredible growth in virtually every important area of business success, and its accomplishments stand in stark contrast to Twitter's decidedly tepid...
View Article4 tips to help switch marketing automation systems
What's more nerve-wracking than selecting a marketing automation system? Switching from an old platform to a new one. The transition process can be painful, but these four tips can help you avoid some...
View ArticleMost marketers miss mark with mobile messaging
Consumers are inundated with notifications from all types of mobile messaging services, and though many will engage with businesses that use relevant alerts, most organizations don't capitalize on the...
View ArticleNearly a third of all Facebook users share content every day
Facebook has always been a place where people share personal content, and though the company faces an overall decline in user contributions, a new survey found that 28 percent of Facebook users still...
View ArticleMicrosoft's big bet on LinkedIn not just about data
The initial shock of Microsoft's massive $26.2 billion bet on LinkedIn has mostly worn off, but it's still unclear just what Microsoft will do with LinkedIn, how the social network's loyal users will...
View ArticleTakeaways from Apple, Facebook and Google's latest earnings
Apple, Facebook and Google each reported earnings this week, and though the results varied, they also reaffirmed the scale and industry-wide impact of these massive tech companies.
View ArticleInstagram takes aim at Snapchat with disappearing 'Stories'
In an effort to retain users who may have drifted toward Snapchat, Instagram copied one of its rival's defining features: short-lived multimedia. But will the new 'Instagram Stories' be a strategic...
View ArticleRio 2016 Olympics on Facebook, Twitter, Instagram and Snapchat
Social media's brightest stars have aligned for the Rio 2016 Olympics. Here's how to follow all the teams, games and athletes, and find behind-the-scenes action and exclusive footage on Facebook,...
View ArticleWhat Facebook's miscalculated metrics mean for marketers
Facebook again admitted that it provided inaccurate metrics to its advertising and publishing partners, but the company also promised a number of fixes to the problem.
View ArticleSnapchat redefined social media, but can it compete post-IPO?
Snapchat changed how users communicate by making entertainment the main objective. But with its IPO approaching, the company faces new challenges -- namely generating revenue..
View ArticleFacebook criticizes ad industry’s reliance on ‘proxy metrics’
Facebook’s operations and finance chiefs praised third-party measurement tools at a Morgan Stanley conference while criticizing the ad industry’s myopic view of what should be measured.
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